PUBLISHING / REPUBLISHING

The special publishing packages from media literary excellence are adapted to your specific needs and book category. Your book can be published in either traditional black and white or brilliant full color.

At Media Literary Excellence, we understand the importance of maintaining the integrity and quality of the manuscript. Our team of professional editors will work closely with you to ensure that the final version of your book meets the highest editorial standards. We value your creative input and believe that our collaborative efforts will result in a polished and marketable book.

Please let us me your thoughts on this proposal at your earliest convenience. I would be happy to schedule a meeting or call to discuss the details further and address any queries you may have. We look forward to the possibility of embarking on this publishing journey together.

Thank you for considering Media Literary Excellence as your publishing partner. We genuinely appreciate the opportunity to review your work, and we eagerly await your response.

Marketing Services

Marketing Services

If you want your self-published book to be successful, you’ll need a marketing strategy. Our Marketing Consultants can help you decide which of our many marketing services is best for your genre, personal goals, and marketing requirements.

The New York Times Marketing

The New York Times Sunday Book Review, which appears in the Sunday edition of The New York Times, has shaped reading and purchasing lists for generations through its influential New York Times Bestseller List. With potential readers that could reach up to 6.1 million*, The NYT Sunday Book Review is still considered the most prestigious book review source in the United States. And now, you have the opportunity to reach its impressive audience of book enthusiasts through our New York Times Marketing service.

With this service, you get:

  • A single slot advertisement on New York Times Sunday Book Review (1 of 12). This ad will contain your book cover, book details, and a 30-word description.
  • A banner on the Books – Best Sellers section of The New York Times website for one month. The banner will link Bookshelf must-haves landing page, which will include a listing your book. It will include your book description, cover image and a link to buy.
  • Customized E-mail promoting your book. You’ll get a custom e-mail that you can send to your mailing list.

What You Need to Know

The New York Times offers clients access to an unsurpassed audience of affluent and influential consumers. Its brand has always been associated with credibility, trustworthiness, and prestige. By advertising with them, not only can you see your ad on a quality content environment, but readers will likely to associate your book with the publication’s reputation too.

*The New York Times Sunday Edition has 6.1 million readers as of 2020.

Note: ads are subject to the publication’s own content and image guidelines.

Book Exhibit Plus - International

If you’re having trouble finding the right avenues to promote your book internationally, our Book Exhibit Plus package can help. This unique service provides you with the opportunity to get your book noticed by international rights agents and international publishers.

The Book Exhibit Plus – International package offers you display space at five of the most significant book shows in the world today, where your title will be put on display before notable publishing industry personnel. This service also includes the creation of a registered PubMatch.com profile. This provides you online access to the who’s who of the publishing industry to help you develop business relationships so you can reach your goals as an author.

Service Inclusions:

  • Your book will be exhibited at the following events:
    • Frankfurt Book Fair
    • London Book Fair
    • US Book Show
    • Guadalajara Book Fair
    • Beijing Book Fair
  • Profile set-up and 5-year membership on PubMatch.com

The Basics of PubMatch.com:

Negotiating international rights for the years of hard work you have carried out is no easy feat – PubMatch.com simplifies these processes, as well as assisting with communication amongst agents and publishers alike. With the simplicity to search for publishers looking for new titles, or agents seeking new authors, you will find yourself engaged in no time and on the right track to success.

An internal messaging system permits member to member messaging with the ability to dictate which type of member can contact you by controlling your privacy settings. Adding titles to your profile exposes your talent whilst drawing attention to those you would like to hear from.

By indicating which international book shows you will be taking part in, you can send these members an online rights catalogue that you have created prior to the show to initialize the rights transaction process.

With countless other features PubMatch.com is the platform authors have been longing for!

Frankfurt Book Fair

The biggest book and media fair in the world, attracting roughly 7500 exhibitors from over 100 countries. As the whole industry gathers, business opportunities and networking activities are endless.

London Book Fair

A global market place for negotiating sales, distribution and content rights across print, audio, TV, film and digital platforms. The 2014 London Book Fair saw over 24,000 attendees from 124 countries congregate to celebrate books and negotiate potential business.

US Book Show

Booksellers, librarians, readers, and publishers converge at PW’s (Publishers Weekly) US Book Show to network with their fellow professionals, and look for information about upcoming titles. The US Book Show is an online festival that enables its attendees to hear top speakers from the book industry, and discover new books through an online exhibit from various publishers.

Guadalajara Book Fair

This fair is focused on professionals and the public alike. Over nine days, Guadalajara is transformed into the epitome of the book industry, as book enthusiasts congregate to experience one of the renowned international literary festivals.

Beijing International Book Fair

In the past twenty years the BIBF has developed into a prominent feature in the publishing industry. The 2013 fair boasted over 2000 exhibitors from 76 countries, incorporating copyright trade, book trade, cultural events, displays, consultation services and professional networking.

How It Works

  • At each show, your book will be assigned a number, either based on its Dewey Decimal subject category at library shows, or based on where it lies alphabetically by publisher at international venues.
  • Your book will be displayed along with other titles in a prime position on the exhibit floor.
  • Your book will be displayed face-out on the shelf.
  • A sticker bearing a unique QR code will be placed on the lower left hand side of the cover of the books that will be displayed. Book fair attendees can then scan the code using the CBE Book Fair Buddy app to learn more about your book. Using the app, they can add your book to their to-be-read list, share that with friends, family, or on their social media pages and even get connected to a variety of reseller sites where they can purchase your book.
    Click here to view the Exhibit Schedule.

Exhibitor Details

In the event that you are unable to exhibit your titles on the scheduled dates for any or all of the five shows, you have the option to book these shows the following year.
Once registered, you will receive a guide to help navigate and make use of PubMatch.com to its full extent as you will be responsible for maintaining your profile.

The event organizers may change the schedule and book exhibit format (virtual, physical, or a combination of both) without prior notice. Please contact MLE to confirm dates for you.

Book Exhibit Plus - National

The Book Exhibit Plus – National is a service created for authors who wish to give their books coverage and exposure to national publishers and agents. This service not only offers exhibit space to display your book in front of key decision makers in the library community, it also includes the creation of a registered PubMatch.com profile, which provides you with a digital platform to interact with publishers, authors, and agents.

Service Inclusions:

  • Your book will be exhibited at the following events:
    • LibLearnX (formerly ALA Midwinter)
    • Public Library Association Conference OR Association of College and Research Libraries Conference
    • ALA Annual Conference and Exhibition
    • National Council Teachers of English Convention and Exhibition
  • Profile set-up and 5-year membership on PubMatch.com

How PubMatch.com works:

PubMatch.com assists communication and simplifies rights marketing and business relationships between agents, authors, publishers and other representatives. Once you have logged in, you are able to search for publishers seeking new titles, or agencies seeking new authors to represent.

An internal messaging system permits member to member messaging with the ability to dictate which type of member can contact you by controlling your privacy settings. Adding titles to your profile exposes your talent whilst drawing attention to those you would like to hear from.

By indicating which international book shows you will be taking part in, you can send these members an online rights catalogue that you have created prior to the show to initialize the rights transaction process.

For further information, please refer to this video on PubMatch.com.

National Council Teachers of English Convention and Exhibition

Gain access to thousands of literacy educators who lead the teaching of the English language and influence purchasing decisions across a wide range of grade levels in this century-old gathering.

LibLearnX (formerly ALA Midwinter)

Exhibitors, first-timers, employers, presenters and the media all come together at the yearly ALA Midwinter Meetings. Over the course of 4 days, your book will have ample opportunities to be promoted among industry enthusiasts.

Public Library Association Conference*

This conference is a setting that provides you the opportunity to learn valuable industry knowledge from innovators and professionals alike. Special events include sessions with the likes of Ann Patchett and Simon Sinek.

Association of College and Research Libraries Conference (ACRL)*

The Association of College and Research Libraries Conference will be held in Portland, Oregon. ACRL is a division of the American Library Association, assuring that your title will get exposure to book lovers and experts.

ALA Annual Conference and Exhibition

ALA’s Annual Conference boasts a significant entourage of A-list authors; Jane Fonda, Stan Lee, and Oliver Stone to name a few.

How It Works

  • At each show, your book will be assigned a number, either based on its Dewey Decimal subject category at library shows, or based on where it lies alphabetically by publisher at international venues.
  • Your book will be displayed along with other titles in a prime position on the exhibit floor.
  • Your book will be displayed face-out on the shelf.
  • A sticker bearing a unique QR code will be placed on the lower left hand side of the cover of the books that will be displayed. Book fair attendees can then scan the code using the CBE Book Fair Buddy app to learn more about your book. Using the app, they can add your book to their to-be-read list, share that with friends, family, or on their social media pages and even get connected to a variety of reseller sites where they can purchase your book.

Click here to view the Exhibit Schedule.

Exhibitor Details

In the event that you are unable to exhibit your titles on the scheduled dates for any or all of the four shows, you have the option to book these shows the following year.

Once registered, you will receive a guide to help navigate and make use of PubMatch.com to its full extent as you will be responsible for maintaining your profile.

*The following shows are biennial—occurring once every two years. Depending on when you purchase the service, your book will be registered to the next available show.

The event organizers may change the schedule and book exhibit format (virtual, physical, or a combination of both) without prior notice. Please contact MLE to confirm dates for you.

Social Media Advertising

What is social media advertising?
Social media advertising is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns.

By leveraging various data sources, advertisers are able to hyper-target their audiences and deliver personalized content based on demographics and user behavior. When an audience is introduced to a brand on social media, advertisers may see more interactions and conversions. Social media ads are also cost-effective, offering the potential for high rates of return.

Social advertising is a must if you want to quickly reach new target markets. More and more companies — including the world’s top-performing brands — utilize social media ads to grow their companies and reach out to new consumers. To keep up with the competition, it’s important to learn how these ads work and how they can benefit your company.

Types of social media ads
Because both the internet and content marketing are constantly evolving, there are many ways to go about your advertising strategy on social media platforms. The types of ads you choose depend on your preferred platforms and the audience you want to reach. Below are a few examples of the most common types of ads used on social media.

1. Static image ads
Photos are commonly used in social media advertising because they allow you to show your products or services in a visually appealing way. People tend to be drawn to visuals rather than text and will likely be more drawn to photo ads. Photo ads can also include “Shop Now” buttons that take customers directly to your website for easy checkout. When using photo ads as a part of your marketing strategy, ensure that you post high-quality photos and keep ads consistent with your organic content.

2. Video ads
As with photo ads, video ads are best for visually appealing content. Many people only want to watch short-form video ads, which means you have a small amount of time to keep people interested in your videos. Platforms like Facebook and Instagram have options to create short videos that people can view and interact with quickly while scrolling through their feeds.

Learn more: Your Complete Guide to Social Mobile Video Ads
3. Stories ads
Platforms such as Facebook, Instagram, LinkedIn, and Twitter provide Stories ads options that can use both photos and videos. These ads are full-screen and displayed for a certain amount of time depending on the ad type and platform. If a photo is used in a Facebook story, it can be viewed for six seconds, while videos can play for up to fifteen seconds. Instagram Stories ads can be as long as 120 seconds for both photos and videos. These ads often give users the option to swipe up to access the advertiser’s website. Stories ads can be viewed for only 24 hours, which advertisers can take advantage of when promoting short-term deals on products or services.

4. Messenger ads
Messenger ads are Facebook ads placed in the Chats tab in Messenger rather than on users’ news feeds. They are part of a 1:1 conversation a consumer has with a brand when communicating with them via messenger. They can be used to start automated conversations with potential customers, directly answer consumer questions, or link users to your website.

Types of social media ads
Because both the internet and content marketing are constantly evolving, there are many ways to go about your advertising strategy on social media platforms. The types of ads you choose depend on your preferred platforms and the audience you want to reach. Below are a few examples of the most common types of ads used on social media.

1. Static image ads
Photos are commonly used in social media advertising because they allow you to show your products or services in a visually appealing way. People tend to be drawn to visuals rather than text and will likely be more drawn to photo ads. Photo ads can also include “Shop Now” buttons that take customers directly to your website for easy checkout. When using photo ads as a part of your marketing strategy, ensure that you post high-quality photos and keep ads consistent with your organic content.

2. Video ads
As with photo ads, video ads are best for visually appealing content. Many people only want to watch short-form video ads, which means you have a small amount of time to keep people interested in your videos. Platforms like Facebook and Instagram have options to create short videos that people can view and interact with quickly while scrolling through their feeds.

Learn more: Your Complete Guide to Social Mobile Video Ads
3. Stories ads
Platforms such as Facebook, Instagram, LinkedIn, and Twitter provide Stories ads options that can use both photos and videos. These ads are full-screen and displayed for a certain amount of time depending on the ad type and platform. If a photo is used in a Facebook story, it can be viewed for six seconds, while videos can play for up to fifteen seconds. Instagram Stories ads can be as long as 120 seconds for both photos and videos. These ads often give users the option to swipe up to access the advertiser’s website. Stories ads can be viewed for only 24 hours, which advertisers can take advantage of when promoting short-term deals on products or services.

4. Messenger ads
Messenger ads are Facebook ads placed in the Chats tab in Messenger rather than on users’ news feeds. They are part of a 1:1 conversation a consumer has with a brand when communicating with them via messenger. They can be used to start automated conversations with potential customers, directly answer consumer questions, or link users to your website.

Facebook
Facebook is the largest social media platform in the world, making Facebook advertising a popular choice. With such a wide variety of age, gender, and location demographics, brands can easily find their target markets on Facebook. Brands can target consumers by locations, interests, past activities, occupations, and more. It is also a very visual platform, making it one of the most reliable advertising options.

Facebook ad options include photo ads, video ads, Stories ads, carousel ads, Messenger ads, and more. All of these can be used to build brand awareness, drive traffic to your website or landing page, reach out to customers on a more personal level, and increase conversion rates.

The price of Facebook ads varies depending on multiple factors, including the type of audience you want to target and the budget you set. You can decide how much to spend on Facebook ads but generally speaking, the more you spend on ads, the better Facebook’s algorithm will use your money to increase ad performance.

Learn more: What You Need to Know About Facebook’s Campaign Budget Optimization
Instagram
Instagram advertising is an ideal tool for brands that have more visually appealing products. Organic content itself is a great way to increase brand awareness, but Instagram ads can link directly to your website or landing page, allowing for quick and easy access and website engagement. Instagram ads are popular among both large and small businesses and are most commonly used by e-commerce brands.

As Instagram is most commonly used by people ages 18-34, you may see the best results by targeting a younger audience. With Instagram ads, you can target your ideal audience with options similar to Facebook, and you can find your audience based on demographics, activities, interests, and more. Advertising options include photo ads, video ads, carousel ads, and collection ads. You also have the option to post ads to your company’s main Instagram feed, Stories, or IG TV.

Because Instagram is owned by Facebook, you can manage both Instagram and Facebook ads with Facebook Ads Manager. This allows you to view metrics such as click-through rates and other ad interactions across both platforms and optimize your spend based on the highest performance.

Twitter
Twitter has been a popular social media platform since 2006, and as such, Twitter ads have increased in usage. It is most often used for reading news stories and interacting with influencers. There are two ad options offered by Twitter advertising:

Promote: With this option, you find a tweet from your timeline that you want to promote, tell Twitter who your target market is, and Twitter will automatically promote your tweets to your specified audience.

Twitter Ads: With these objective-based ads, you can set up marketing campaigns on your own based on your business goals.

LinkedIn
LinkedIn has a large professional user base and can target users based on their job history and qualifications. Because of this, LinkedIn advertising is primarily aimed at B2B audiences. LinkedIn gives you the option to personally and directly target users to encourage them to read your content, apply to your job postings, or follow you.

TikTok
TikTok is a fairly new platform that has significant potential for reaching consumers, especially younger ones. Most of TikTok’s advertising focuses on product ads that appear as videos on users’ “For You” page. These ads are full-screen, nine-second videos that are similar to organic TikTok content. “Shop Now” options at the bottom of each video take users directly to the brand’s website to complete checkout. Other TikTok advertising options include Brand Takeovers, where your ad is displayed immediately after users open the app; branded hashtag challenges that encourage users to use your hashtags in their own video; and video trends like filters or trending dances.

Tips to optimize your social media ads
Once you’ve decided which social platforms to use and the types of ads to display, it’s time to create your content. Here are some tips to help you determine the kind of content you should create to optimize your brand.

Understand your target audience
Make sure you have a firm understanding of your ideal target audience. This ensures that you target the correct audience using messages that resonate with them. Using keyword searches and interviewing customers can give you a better picture of who makes up your ideal audience, what they are looking for, and what kinds of advertising will best reach them. It’s obviously important to target potential customers but keep your current customers in mind as well. Remarketing to customers will remind them of your brand and may encourage future purchases.

Utilize organic posts
If you already post daily content on social media platforms like Facebook, Instagram, or Twitter, use these posts to determine the success of future ads. Some posts tend to stick out to consumers more than others. You can track which posts are most shared, commented on, liked, or clicked, and the most successful posts can be used for future ad campaigns. You can also get an idea of which types of posts are most successful — such as photos or videos — to determine the best content format for your ads. Keep organic posts consistent with ads to build brand awareness and help consumers know what content belongs to you.

Create mobile-friendly ads
Most users view their social media accounts on mobile devices, meaning your social media ads are viewed in the same way. Optimize your ads for small screens and ensure the images are easy to see on small screens. Use tools such as geofencing to target mobile users in your area. This is especially helpful for companies with physical storefronts as geofencing ensures that consumers only see your ads when they are close enough to physically visit your store.

Track ad progress
Pay attention to how well your ads are doing. Analytics reports allow you to see how many interactions you’ve had and whether or not you’re hitting your goals, so you can determine what works and what doesn’t and what improvements need to be made for future ad campaigns. Knowing if your ads are working can also help you set additional ad budgets.

Add-On Services

Add-On Services

The readability and overall impact of your book are heavily influenced by the formatting and design. At MLE, you can personalize your publishing package by adding a choice of extra services to your supported self-publishing experience.

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